Portfolio

• Clear bilingual formatting for inclusivity
• Earth-toned color scheme and calming layout
• Custom icons to reinforce branding

This two-page event guide was created for a Nature Therapy Walk hosted at Asilomar Conference Grounds. The goal was to provide clear, calming information that aligned with the wellness-focused experience of forest bathing. My responsibilities included layout design, image curation, and written content refinement. Key features:

• Clean, modern layout with soft natural tones
• Informational sections on what to expect, what to bring, and where to meet
• Balanced visual storytelling with photography and map integration

The guide helped secure 30 attendees and sparked significant post-event engagement. Due to its impact, I was invited back to contribute to CCOF’s 2024 All Staff Picnic.

In the Winter 2021 issue of Around the Table, the Port Townsend Food Co-op’s quarterly newsletter, I authored “An Essential Breath of Fresh Air”—a feature exploring how scent and aromatherapy can help people manage emotional stress during the COVID-19 pandemic. Blending research, storytelling, and product knowledge, the article offered readers an accessible path to self-care using essential oils. Highlights from the article:

• Explained the science behind how scent impacts mood and memory
• Shared practical aromatherapy tools: diffusers, spritzers, bath salts, and topicals
• Recommended Co-op products based on personal and community feedback
• Promoted safe and accessible wellness habits for essential workers and the broader community
• Dedicated to frontline staff, encouraging emotional reset through sensory awareness

The article drove reader engagement with the Co-op’s Wellness Department and reinforced the organization’s mission of community-centered health and sustainability.

Collaborated with the CCOF team to craft a blog post titled “Unlock Sustainable Business Wisdom: Join CCOF and Maisie Ganzler for a Book Talk at University of California, Santa Cruz.” The piece highlighted an upcoming event featuring Maisie Ganzler, author of You Can’t Market Manure at Lunchtime, discussing sustainable business practices. The blog post effectively engaged readers by emphasizing the event’s relevance to organic certification and sustainable agriculture, contributing to increased interest and attendance.

I wrote a seasonal blog post for The Food Co-op titled “Winter Skin Care,” addressing common skin concerns during colder months, especially in the context of the COVID-19 pandemic. The article provided actionable tips on preventing dryness and acne caused by mask-wearing and frequent hand washing. It emphasized the importance of gentle skincare routines and highlighted natural, fragrance-free products available at the co-op. The piece resonated with readers seeking accessible and effective solutions for maintaining healthy skin during challenging times.

Collaborated with vendors to produce a unisex beanie made from 50% recycled knit material, showcasing the vintage CCOF logo on a front patch. Oversaw the entire process from vendor selection and ordering to graphic design collaboration and product photography. Managed store administration and executed targeted sales marketing strategies, resulting in increased brand engagement. store.ccof.org

As part of the USDA’s Transition to Organic Partnership Program (TOPP), I led the concept-to-distribution production of the “Support Farmers” organic cotton hat, designed to unify and equip organic mentors across the Southwest Region. The project required deep collaboration across design, branding, and vendor channels to ensure both form and function aligned with the TOPP mission.Key Contributions included:

• Spearheaded product selection of an Econscious EC7000 organic cotton hat in black
• Led graphic direction and refinement for a custom leather patch design featuring USDA Organic and “Support Farmers” messaging
• Oversaw vendor coordination, order logistics, and production of 96 high-quality hats

Developed and executed an email campaign titled “Your Input Shapes the Future of Organic Farming,” urging members to complete a survey influencing CCOF’s strategic direction. The email featured clear calls-to-action and emphasized the importance of member feedback in policy development. This initiative resulted in a significant increase in survey participation, providing valuable insights for organizational planning.

I developed and executed an urgent email campaign titled “Sign This Letter to Protect USDA Organic Staff from Federal Workforce Cuts” to drive rapid, coordinated action across the organic community. The goal: defend critical USDA Organic positions facing proposed federal budget reductions. To achieve this, I strategically crafted messaging that balanced urgency with clarity, designed a mobile-optimized layout, and embedded a direct call-to-action link to a collective petition letter. The result was a groundswell of support—more than 1,000 signatures were collected within days, driven directly by the email’s engagement. This campaign not only amplified the organization’s advocacy impact, but also proved how values-driven digital strategy can translate into real-world influence.

Undertook a comprehensive redesign of CCOF’s email template to reflect the organization’s updated branding. The original template featured outdated design elements that no longer aligned with CCOF’s brand identity. The revamped template incorporated the new color palette, typography, and logo, resulting in a cohesive and modern look. This redesign improved readability, ensured mobile responsiveness, and enhanced overall user experience.Key Improvements:

• Updated color scheme and typography to match new brand guidelines
• Enhanced layout for better content hierarchy and readability
• Ensured mobile responsiveness across various devices
• Streamlined design for consistent user experience

For an Earth Day blog post and event promotion, I creatively enhanced a team photo by adding blooming spring flowers and adjusting tones to evoke a more vibrant, seasonal aesthetic. The goal was to tie visual storytelling into the theme of environmental stewardship and community connection.Project Contributions:

• Used Photoshop to seamlessly add colorful flowers and enhance natural tones
• Matched the edit to the campaign’s seasonal color palette and tone
• Supported blog and email campaign visuals for Earth Day 2025
• Contributed to increased visual engagement and positive feedback from CCOF’s community

This image edit reinforced Earth Day messaging and helped bridge visual identity with brand storytelling.

As production manager for the Summer 2023 edition of the organization’s long-standing member magazine, I oversaw the complete editorial and distribution workflow—from content coordination to delivery. This issue marked a major milestone as the first to be published digitally, enabling broader reach and improved accessibility. Contributions:

• Directed end-to-end editorial production and file management
• Sourced environmentally responsible print materials and managed vendor relations
• Oversaw email list management for over 14,000 recipients across the U.S.
• Coordinated with mail house to finalize send dates and national delivery
• Contributed to content planning and editorial quality control
• Successfully transitioned magazine to digital publication for expanded reach

The Summer Magazine has remained a beloved, trusted resource within the organic agriculture community. This edition not only upheld that legacy but also positioned the publication for a more sustainable and accessible future.

As part of a larger rebranding initiative, I served as lead production manager on a newspaper project designed to honor the legacy of the organic movement while modernizing its visual and editorial voice. This included sourcing a vendor committed to fully sustainable production—from recycled paper stock to eco-friendly inks. I edited bilingual content to ensure accessibility, pitched stories for key columns such as “Write to an Organic Specialist,” and helped shape a print piece that felt both rooted and forward-thinking. Project Contributions: Managed vendor research and secured eco-friendly materials and printing process Edited and adapted content for translation to support bilingual access Collaborated on article development and original content ideas Aligned print design and tone with new brand direction and heritage storytelling This newspaper launch served as a meaningful storytelling tool during the organization’s rebrand, reinforcing commitment to sustainability and community roots.